Search Engine Optimisation Also Applies To Blog Posts

Many businesses have found that blogs are an excellent way of increasing traffic to their website. A well written and regularly updated web log (or blog) can keep potential customers returning to read about you and your firm on an ongoing basis. The steps to building a search engine optimised blog are as follows:

Pick a Keyword - Once you have decided on what you want to write about, you can search for popular keywords using Google Keyword Tool. Pick keywords that are more targeted instead of general ones. Example of General Keywords = "Accountant and Taxation". Example of Targeted Keywords = "leading accounting and tax firm in London".

Insert Your Keywords in your URL Post Permalink - In every blog post, you'll have to insert your blog post “permalink”. Ensure to insert only the main keywords you want to be optimised. Try not to put the whole title as the permalink.

Insert Your Main Keywords Into Your Title - You want your main keywords to be prominent. Make the title font bold so it stands out, then create an eye catching blog post title too. For example, "Leading accounting and tax firm in London focuses on helping entrepreneurs through the recession".

Add your Main Keywords into the Body of the Blog Post - Include your main keywords in the first 100 words of your post. Ensure not to over use the keywords as Google might interpret this negatively. As a rule of thumb, 2-3 mentions of your key words should be enough. Add one at the beginning, in the middle, and one nearing the end of the post. Remember to write for people first (so the blog actually reads well) and Google second (so your page gets ranked on the search engine).

Link your Main Keywords to a URL - Remember to link your main keywords in your blog post at least once to your website URL. This will help you to drive traffic to your company website. Now your blog is working like an advertisement for your business.