Powerpoint Presentations In Reception

When a client is waiting in your reception area, you have an opportunity to market your firm. Many firms have a flat screen tv in reception which looks very nice and generally broadcasts sky business news or something similar. This is a wasted opportunity. Instead, why not have a compelling PowerPoint slideshow running on a loop. Here are some tips on how to do this effectively.

1. Be Compelling - PowerPoint is a great tool to put together eye-catching presentations. Your content should be engaging and showcase the various service offerings of your firm. You should work on the basis that a client may not be aware of your complete range of services. You are aiming to cross sell something new. Perhaps you offer bookkeeping and company secretarial services. The bookkeeping client may not know that you also provide company secretarial services and when they see it in reception they may ask you about it.
2. Keep it Simple - Don't overwhelm your audience with a mass of data, graphics and animations. The most effective PowerPoint presentations are simple - charts that are easy to understand, and graphics that inform the viewer of the type of service on offer. Flow charts tend to work well on this type of presentation and don’t forget to put in 3 or 4 bullet points which outline the benefits of the product/service to the client.
3. Make it Engaging - Your reception presentation should be engaging. Use phrases such as “complete service offering” or “New value added service” to describe your add on services / products. Use strong, eye catching images and keep the content light – bullets and charts are best remember.